Ahh, now here’s the fun stuff.

There’s nothing more exciting and challenging than creating a new brand. Here are a few (well, maybe more than a few) of the brandmarks I’ve created. Some are for clients, some are design exercises – either way, I hope you enjoy.

Logo Design | TherapyStory

When transitioning from a single-provider to a multi-provider mental health clinic, the team at TherapyStory wanted to create a welcoming, modern identity. They emphasized the need for each clinician to hold their own space and welcome the clientele that they wanted to serve, which meant a clean and clear logo would serve them best. The resulting mark met their needs and was implemented in summer 2022 when the new clinic opened.

Prompted Logo Design

  • Logo-a-Day Prompt: Cupcake

    When life gives you cupcakes… you eat them, right? Designed peak-cupcake craze in 2017, this whimsical design would fit right in as your go-to sweet treat stop.

  • Logo-a-Day Prompt: Cloud Service

    Cloud Nine is where we all want to be - and in this case, it is where your data lives. A simplified take on an abstract shape creates a recognizable and reliable logomark.

  • Logo-a-Day Prompt: Streaming Service

    The revolution is coming, and the crowd is ready! Playing on the motion of a record spin, this mark was also inspired by the revolution of planets and the rings of Saturn.

  • Logo-a-Day Prompt: Mountain Lodge

    Inspired by Brasstown Bald in north Georgia, this mark was meant to show the last glint of light on the mountain top and mimic the flash of light off a piece of polished brass.

  • Logo-a-Day Prompt: Fashion Label

    Elan, which means energy, enthusiasm, and a confident style, was the natural fit with the concept of a new, modern fashion label. This project was a re-work of a previous design of mine, cleaning the lines and creating a more unified mark than its previous iteration.

  • Logo-a-Day Prompt: Driverless Car

    Where speed and power meet intelligent design, Road Runner is the brand for those who embrace the thrill of the drive and value the next big technological advance.

  • Logo-a-Day Prompt: Hot Air Balloon

    Less a logo and more an adventure, this design was inspired by the many years I spent watching hot air balloons glide over my hometown. Impeccable views and the beauty of nature were only interrupted by one thing: the whoosh of the fire lifting you up.

  • Logo-a-Day Prompt: Rocket

    Houston, this design was no problem – inspired by my dog, who was named after that iconic line, I’ve long doodled the ship that would take my dog to space. When rocket came up as a prompt, there was no question which path I’d take.

Logo Design | Impact Sports Breaks

Impact Sports Breaks was founded in 2019 as an online platform for sports card enthusiasts and collectors to buy into breaks with the chance to get high-end or rare cards for their collection. Impact wanted to separate themselves from a crowd that is typically visually crowded with a modern, clean identity that referenced the dynamic nature of the sports they specialized in (basketball and baseball, primarily). In order to bring together the power of their name - Impact - and the excitement of the sports themselves, I landed on the visual of a comet. It was an unexpected solution for the business that they embraced wholeheartedly on their website, social media, and YouTube channel.

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